Muaaz Qadri

A Proud Computer Engineer turned Digital Marketer



SaaS Business Model [ Explained Simply ]

According to the Gartner report, the worldwide public cloud service is expected to make an astronomical $266.4 billion in 2020, with SaaS-based businesses forecasted to make $116 billion, accounting for 43.54% of the cloud market. Broadly speaking, cloud-based services can be divided into three categories: Software as a Service (SaaS), Platform as a Service (PaaS) & and Infrastructure as a Service (IaaS). But today, we will specifically be talking about SaaS businesses -- covering how they work, the metrics used to evaluate them and have a brief look at some notable SaaS companies And by the way, if you're unaware, the cloud is just...

Airbnb Business Model Case Study

In 2018, US consumers spent more money on Airbnb than they did on the hotel industry giant Hilton and its subsidiary brands, according to a report by second measure, a company that analyses anonymized debit and credit card purchases. The only company to have made more revenue than Airbnb was Mariott, the world’s largest hotel company, which saw a steep rise in revenue after acquiring Starwood Hotel in 2016.  Source: Second Measure In terms of consumer lodging US market share, Airbnb owns 20 percent of the market, which in itself is huge considering Airbnb is an upstart relative to the established hotel brand...

Substack Business Model Case Study

The earliest medium of spreading news & information at a massive scale was the printed newspaper, which was first published weekly in Germany from 1609. In their early days, newspapers were expensive because they were sold directly to consumers -- without ad-based models to support them.  All that changed in 1833 when a news publisher named Benjamin Day invented the now ubiquitous advertising supported publishing model, changing the economics of the newspaper business, for better or for worse. A newspaper that cost 6 cents per issue, an expensive price at the time, now sold for a penny per issue, supported by the advertising...

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