Muaaz Qadri

A Proud Computer Engineer turned Digital Marketer
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Vertical Integration [ Definition, Types, Advantages & Disadvantages ]

When a business chooses to expand by either acquiring another company or developing expertise in an unchartered area itself, it uses either of two strategies — Horizontal Integration or Vertical Integration. Understanding these two concepts is critical to make sense of the strategy behind decisions made by companies and make a reasonable prediction about their future.  Put simply, Horizontal Integration is when a company tries to expand by acquiring a similar one in their industry at the same level of the supply chain. Marriott Hotels' acquisition of Starwood Hotels & Resorts for $13 billion in 2015, which created the world's...

CIRCLES Method

Created by Lewis C. Lin, Circles Method is a framework that product managers can use to develop comprehensive & thoughtful solutions to product design questions and challenges. To give examples, these product design questions could be anything from redesigning the Facebook newsfeed to improving Pinterest.  The Circles Method helps product managers cover all major bases of a unique product design problem using seven steps, which together form the CIRCLES acronym: Step 1: Comprehend the situation Step 2: Identify the customer  Step 3: Report the customer's needs Step 4: Cut, through prioritization Step 5: List Solutions Step 6: Evaluate tradeoffs Step 7: Summarize your recommendation. Let's look at each of...

‘The Great Mental Models Volume 1: General Thinking Concepts’ Book Summary

Charlie Munger, the lesser-known business partner of Warren Buffet, once said, "I believe in the discipline of mastering the best of what other people have figured out." The Great Mental Models project, authored by Shane Parrish of Farnam Street blog, is a homage to the aforementioned idea. A series of four books, aimed at distilling the most useful mental models from a wide variety of disciplines, should surely help anyone who reads it upgrade their thinking, and subsequently, decision-making capabilities. The first volume of the series The Great Mental Models introduces us to nine fundamental metal models, in a bid to help...

BYJU’s Business Model: How BYJU’s Makes Money

After BYJU's raised a $300 million funding round in October 2021, the Edtech startup was valued at an astronomical $18 billion, becoming the highest valued company in the Indian tech startup ecosystem. And not just that, BYJU's also holds the title of the most valuable Edtech startup in the world and the 15th highest valued startup in the whole wide world. With a net worth of Rs 24,300 crore, Byju Raveendran and his family have become richer than Rakesh Jhunjhunwala (India's Warren Buffet), Bharti Mittal (Founder of Airtel) & Anand Mahindra (Founder of Mahindra Group). If you're thinking these...

Mailchimp Business Model: How Mailchimp Makes Money

After Intuit announced it was acquiring Mailchimp for $12 billion in September 2021, the deal sent shockwaves across the tech industry. But Salesforce had just acquired Slack a few months ago, in Dec 2020, for $27.7 billion, so Mailchimp's acquisition was by no means the largest SaaS acquisition in recent history.  Mailchimp's acquisition still became the talk of tech town because it was the largest acquisition for a non-VC-funded bootstrapped SaaS company until date. What added more credence to Mailchimp's self-funded, anti-VC approach was that the business generated a revenue of $750 million in 2020 and has been profitable throughout its entire lifespan. Aaron Levie, CEO of Box,...

‘Elements of Style’ Book Summary

Naval Ravikant once said, “I would rather read the best 100 books over and over again until I absorb them rather than read all the books.” When it comes to writing, 'Elements of Style' is widely regarded as one of the greatest books published on the craft of writing. It was named as one of the 100 best and most influential books written in English since 1923 in Time Magazine's 'All-TIME 100 Nonfiction Books' list released in 2011. Even Stephen King, an acclaimed author, in his own book on writing; recommended every aspiring author to read 'Elements of...

Picsart Business Model: How Picsart Makes Money

In recent years, the photo and video app category has experienced runaway success, driven by the rise in consumer fascination to edit photos and videos. Photo and video apps made nearly $2billion in 2019, up from $240 million in 2016 at a compound annual growth rate of more than 100 percent. While Apps like YouTube & Tik Tok, and Twitch are a few winners anyone could guess, one app relatively lesser-known app that regularly features among the top 10 revenue makers in the photo and video app category is Picsart. In January 2020, Picsart stood fifth among the top revenue makers in...

Inshorts Business Model Case Study

By July 2015, almost two years into launch, Inshorts had achieved a milestone of 1M Android App Installs with a 4.5-star rating on Google Play Store, but the company was still not fretting over monetizing the product. Azhar Iqbal, CEO of Inshorts laid out the company’s strategy at a panel discussion in FICCI Frames 2016, “Inshorts currently does not make any money. We’re right now working only of venture capital money. There’s no particular revenue model. Right now, our main focus is trying to get eyeballs on Inshorts and make sure people read our summaries as they don’t have time.” So then how did Inshorts...

Figma Business Model: How Figma Makes Money

At the time Figma was started, in 2012, IBM employed one designer for every 72 engineers. By 2019, IBM had eight engineers to every designer, and the ratio went to 3:1 on mobile. And it wasn't just IBM that became more serious about design — the entire tech industry switched to the design-heavy product development approach. Atlassian went from 1 designer : 25 engineers in 2012 to 1 designer : 9 developers in 2017.  LinkedIn went from 1 designer : 11 engineers in 2012 to 1 designer : 8 developers in 2017.  Dropbox went from 1 designer : 10 engineers in 2012 to 1...

Lemonade Business Model Case Study

Companies can generally are categorized into two types: ones that look to make incremental advances in an existing industry to stay relevant in a constantly changing competitive landscape or look to turn entire industries on their head by leveraging innovation. Lemonade falls into the latter category. And the industry Lemonade is trying to disrupt is insurance. But before we get into how exactly Lemonade is different from legacy insurance players, we need to understand better how the insurance industry works. So, let's dive into it. From an insurer's point of view, insurance might be a vital tool to safeguard for rainy...

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