Zaheed Dokadia

7 POSTS

-

0 COMMENTS

The Real History of Twitter & its Business Model

Twitter rose from the ashes of a failed startup called Odeo to go on to become the #1 platform for discovery and become widely recognized as the SMS of the Internet with 300 million monthly active users as of 2019. However, Twitter has had quite a controversial start with the real history of Twitter having a fourth co-founder who was fired and not given the credit he deserves, as per the story revealed by Business Insider. Let’s probe into Twitter’s true founding history first and then examine how it makes money. Twitter’s Founding Story Before Twitter was born, Evan Williams, one of its founders was flush with money...

How Kickstarter Started & How It Makes Money

With its mission to help bring creative projects to life, Kickstarter helps finance creativity and innovation not just for art world elites but also for people that do not have a creative background, facilitating projects in various categories such as Art, Design, Journalism, Photography, and Theater. Every Kickstarter project has a clear goal such as making an album or a book and the project creator keeps 100% ownership of their work. Since its launch in 2009, 18 million people have pledged over $4.9 billion to fund more than 180,000 Kickstarter projects. But how exactly does Kickstarter work and make money?  Let's find out, but...

How TikTok Rose To Worldwide Popularity & How It Makes Money

In just three years after its launch in 2017, TikTok has taken the social media world by storm. With around 1.9 billion lifetime app downloads and about 800 million monthly active users worldwide, TikTok has become the 7th most downloaded mobile app of the decade, from 2010 to 2019. TikTok’s growth was so rapid that incumbent social media company Facebook even launched its own short-video app Lasso in the US in November 2018. However, Lasso was only downloaded by 70,000 US users within four months of its launch in comparison to about 40 million users for TikTok in the same amount of time.  So how did...

How the Eco-Friendly Rival To Google – Ecosia Makes Money

If we were to ask a random group of people to list down the search engines that they’ve used, most would say Google. A few of them, particularly millennials, might even say Bing or Yahoo.  And that’s because Google has had more than 90% market share among search engines for almost two decades now. Even in Dec 2009, when Christian Kroll, founder of Ecosia decided to launch the eco-friendly search engine, Google had more than 90% market share.  So why did he even bother starting another search engine? Well, his desire to build a business that would have a positive social impact on the...

How BYJU’s Became India’s Leading K-12 Education app

Most of us have heard about BYJU’s – The Learning App, but not many know that the seeds of the company were initially sown offline by the founder Byju Raveendran. First, he became a teacher who was loved by students for conceptual clarity and then he expanded his operations to build a successful Ed-Tech Company, changing the way students learn.  With over 10 million downloads and a revenue of Rs. 1341 crore in the fiscal year 2019, BYJU’s Learning App has grown to become India’s leading K-12 education app.  In this blog, we will go back in time to learn about the founding...

McDonald’s is a real estate empire [It’s not a fast-food chain]

Some brand logos are recognizable the moment we see them. Whenever people come across huge giant golden arches, most of them think they are looking at one of the world’s largest fast-food chains. But the reality is that McDonald's is a real estate empire hidden under the face of a fast-food chain. And the McDonald's franchising system functions as a layer between the underlying real estate empire and the overtly visible fast-food operation. To understand the real way McDonald's makes money, we need to understand how their franchising system works. The structure of McDonald's franchise system  Instead of opening McDonald's outlets on its...

Recent posts

Popular categories