HomeBusiness ConceptsYear-Over-Year

Year-Over-Year [ Definition, Example, Pros & Cons ]

Let’s suppose that Company A reported revenue of $50000 in 2020 and $25000 in 2019. 

To calculate year-on-year growth, one would have to use the following formula:

Year Over Year Formula

In the case of ‘Company A’ example, we would substitute the following values in the formula:

Year Over Year Example

As per the calculation, Company A had a year-on-year growth of 100%.

As you must have figured out by now, year-over-year analysis entails comparing the performance of one period with the same period. The period comparison made during the Year-over-Year analysis could be annual, quarterly, or monthly. In most cases, year-on-year analysis is used to assess the financial performance of companies. 

But like any other metric, YOY comes with its own set of cons. Lets’ go through them quickly so that we can be conscious of them when using the metric to make decisions. 

  1. If we use the YOY metric to call annual values, we might not understand seasonal trends. For example, a retail company might have a significant uptick in sales in December and a downturn in may, but an annual YOY analysis would smoothen out the sales trend.
  2. The YOY metric, used alone to judge performance, would not give insight into why company revenue grew or shrank. 

However, despite these cons, YOY has pros as well.

  1. The fact that the YOY analysis yields result in percentages makes it easy to compare performance with competitors. 
  2. Since YOY is a simple math formula, one can calculate it without using a spreadsheet or calculator. 
Summary
Year-Over-Year [ Definition, Example, Pros & Cons ]
Article Name
Year-Over-Year [ Definition, Example, Pros & Cons ]
Description
Year-over-Year analysis entails comparing the performance of one period with the same period. The period comparison made during the Year-over-Year analysis could be annual, quarterly, or monthly. In most cases, year-on-year analysis is used to assess the financial performance of companies.
Author
Publisher Name
WhatIsTheBusinessModelOf
Publisher Logo

Hey 👋

I'm a digital marketer working 5 days a week as a salaried employee & writing business blogs on weekends.

My goal is to turn this blog into a full-time gig. But for that to happen, I need it to generate as much revenue as my salary to protect the downside.

To be transparent, I currently make money with ads, but it isn't enough to transition to working full-time.

Why do I want to work full-time on the blog if I can carry on writing on the weekends?
Two reasons:

  • My blog gets more than 20000 monthly visitors, most of them through search. The only bottleneck to growth is the amount of time I'm able to dedicate to the project, so working full-time will help me scale and turn it into my primary income source.
  • Working on projects of my own opens the door to unlimited personal and financial growth.

If you've found value from reading my content, feel free to support my dream in even the smallest way you can.



Muaaz Qadri
Muaaz Qadri
A Proud Computer Engineer turned Digital Marketer