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McDonald’s is a real estate empire [It’s not a fast-food chain]

Some brand logos are recognizable the moment we see them. Whenever people come across huge giant golden arches, most of them think they are looking at one of the world’s largest fast-food chains. But the reality is that McDonald's is a real estate empire hidden under the face of a fast-food chain. And the McDonald's franchising system functions as a layer between the underlying real estate empire and the overtly visible fast-food operation. To understand the real way McDonald's makes money, we need to understand how their franchising system works. The structure of McDonald's franchise system  Instead of opening McDonald's outlets on its...