How YouTube makes Money?[ Revenue Model 2020 ]

In November 2006, almost two years after its founding in February 2005, Google acquired YouTube for a then-hefty price of $1.65 billion.  In Feb 2020, Google reported that YouTube generated $15 billion from advertisements alone in 2019 ( Youtube has various other income streams, which we will discuss below ), contributing 10% to Google’s total 2019 revenue.  Youtube has, undoubtedly, been one of the most remarkable acquisitions in the history of tech. It is the second most popular website in the world after Google. Source: Similar Web  But when it comes to engagement metrics like avg visit duration, pages per visit & bounce rate,...

Why Zoom Is Successful & How it Makes Money

When Eric Yuan, Zoom’s CEO, decided to go after the video conferencing market in 2011, the market was already flooded with incumbents like Microsoft owned Skype, Google Hangouts & the then market leader Webex, owned by Cisco. Eric was serving as the VP of Engineering at Webex when he decided to venture out on his own.  So why did he quit Webex & how did Zoom turn into such a big phenomenon? There’s no denying the fact that the coronavirus propelled Zoom’s growth in a way nobody could have predicted, not even Eric himself, but Zoom was a successful product even before this whole...

The Real History of Twitter & its Business Model

Twitter rose from the ashes of a failed startup called Odeo to go on to become the #1 platform for discovery and become widely recognized as the SMS of the Internet with 300 million monthly active users as of 2019. However, Twitter has had quite a controversial start with the real history of Twitter having a fourth co-founder who was fired and not given the credit he deserves, as per the story revealed by Business Insider. Let’s probe into Twitter’s true founding history first and then examine how it makes money. Twitter’s Founding Story Before Twitter was born, Evan Williams, one of its founders was flush with money...

How Kickstarter Started & How It Makes Money

With its mission to help bring creative projects to life, Kickstarter helps finance creativity and innovation not just for art world elites but also for people that do not have a creative background, facilitating projects in various categories such as Art, Design, Journalism, Photography, and Theater. Every Kickstarter project has a clear goal such as making an album or a book and the project creator keeps 100% ownership of their work. Since its launch in 2009, 18 million people have pledged over $4.9 billion to fund more than 180,000 Kickstarter projects. But how exactly does Kickstarter work and make money?  Let's find out, but...

How TikTok Rose To Worldwide Popularity & How It Makes Money

In just three years after its launch in 2017, TikTok has taken the social media world by storm. With around 1.9 billion lifetime app downloads and about 800 million monthly active users worldwide, TikTok has become the 7th most downloaded mobile app of the decade, from 2010 to 2019. TikTok’s growth was so rapid that incumbent social media company Facebook even launched its own short-video app Lasso in the US in November 2018. However, Lasso was only downloaded by 70,000 US users within four months of its launch in comparison to about 40 million users for TikTok in the same amount of time.  So how did...

How the Eco-Friendly Rival To Google – Ecosia Makes Money

If we were to ask a random group of people to list down the search engines that they’ve used, most would say Google. A few of them, particularly millennials, might even say Bing or Yahoo.  And that’s because Google has had more than 90% market share among search engines for almost two decades now. Even in Dec 2009, when Christian Kroll, founder of Ecosia decided to launch the eco-friendly search engine, Google had more than 90% market share.  So why did he even bother starting another search engine? Well, his desire to build a business that would have a positive social impact on the...

The 8 Business Segments that Drive Swiggy’s Revenue

While Zomato & Swiggy are the leading players in the Indian food delivery industry, the two companies have taken different strategic directions otherwise.  In our blog on Zomato’s business model, we discussed the three key pillars that drive Zomato’s revenue -- Food Delivery, Dining Out & Sustainability. Swiggy, on the other hand, has been expanding its focus from just delivering food to being able to deliver anything. In this blog, we will have a look at the different business segments Swiggy has launched since its founding in 2014 to develop a better understanding of how it makes money, but before we do...

The Three Business Pillars That Drive Zomato’s Revenue

While Zomato was started as simple restaurant listing directory in 2008, the company has come a long long way since then venturing into multiple business segments, making the business more diverse that a Zomato user interacting with the business would think it to be. At the time of writing, Zomato is present in 24 countries & 10000+ cities globally.  In this blog, we will try to demystify Zomato’s business and have a look at the three key pillars that now define its business, but before we do that, let’s dive into the founding story of Zomato to establish better context. How Zomato Started...

How BYJU’s Became India’s Leading K-12 Education app

Most of us have heard about BYJU’s – The Learning App, but not many know that the seeds of the company were initially sown offline by the founder Byju Raveendran. First, he became a teacher who was loved by students for conceptual clarity and then he expanded his operations to build a successful Ed-Tech Company, changing the way students learn.  With over 10 million downloads and a revenue of Rs. 1341 crore in the fiscal year 2019, BYJU’s Learning App has grown to become India’s leading K-12 education app.  In this blog, we will go back in time to learn about the founding...

How Airbnb Disrupted the Hospitality Industry

In 2018, US consumers spent more money on Airbnb than they did on the hotel industry giant Hilton and its subsidiary brands, according to a report by second measure, a company that analyses anonymized debit and credit card purchases. The only company to have made more revenue than Airbnb was Mariott, the world’s largest hotel company, which saw a steep rise in revenue after acquiring Starwood Hotel in 2016.  Source: Second Measure In terms of consumer lodging US market share, Airbnb owns 20 percent of the market, which in itself is huge considering Airbnb is an upstart relative to the established hotel brand...