How to Create Powerful videos for your business.

Videos are an effective marketing tool for thriving companies. Try to create stunning videos that suit business purposes the best and help reach a potential group of customers online. A powerful video can make a huge difference in how you wish to project the brand to the customers, and this shall help to stand apart from the rest.  You have to decide on the specific purpose of the video and if it is for promotional purposes, make sure that the video reaches potential customers. The video is an excellent marketing tool, and you have to decide on the right type...

Vertical Integration [ Definition, Types, Advantages & Disadvantages ]

When a business chooses to expand by either acquiring another company or developing expertise in an unchartered area itself, it uses either of two strategies — Horizontal Integration or Vertical Integration. Understanding these two concepts is critical to make sense of the strategy behind decisions made by companies and make a reasonable prediction about their future.  Put simply, Horizontal Integration is when a company tries to expand by acquiring a similar one in their industry at the same level of the supply chain. Marriott Hotels' acquisition of Starwood Hotels & Resorts for $13 billion in 2015, which created the world's...

CIRCLES Method

Created by Lewis C. Lin, Circles Method is a framework that product managers can use to develop comprehensive & thoughtful solutions to product design questions and challenges. To give examples, these product design questions could be anything from redesigning the Facebook newsfeed to improving Pinterest.  The Circles Method helps product managers cover all major bases of a unique product design problem using seven steps, which together form the CIRCLES acronym: Step 1: Comprehend the situation Step 2: Identify the customer  Step 3: Report the customer's needs Step 4: Cut, through prioritization Step 5: List Solutions Step 6: Evaluate tradeoffs Step 7: Summarize your recommendation. Let's look at each of...

Backward Integration [Definition, Examples, Advantages & Disadvantages]

Before one can understand backward integration, one must first understand vertical integration because backward integration is essentially a type of vertical integration. But just understanding Vertical Integration without learning about its counterpart strategy — Horizontal Integration — would be like solving a puzzle with a missing piece. So, to help you develop a holistic understanding, I will first run you through Vertical & Horizontal integration briefly before explaining Backward Integration.   Companies looking to expand their business generally employ either of the two strategies: Horizontal Integration or Vertical Integration.  Horizontal integration is when a company expands by acquiring a similar one in their...

Decacorn Company Definition + Decacorn Company List

The goal of reaching a valuation of $1 billion, or in other words, becoming a 'Unicorn', is considered a milestone in the life of a startup.  But with more than 850 unicorn companies as of 2021 in the world compared to just 142 in 2015, the unicorn status has lost its charm. Startups are now setting their eyes on higher targets of becoming a ‘Decacorn’, Put simply, Decacorns are private companies having a valuation of more than $10 billion. Relative to Unicorns, Decacorns are a much more exclusive community, consisting of around 30+ companies as of 2021. Some familial examples...

Hectocorn Company Definition + Hectocorn Company List

Writing for Techcrunch in 2013, Aileen Lee, an American venture capitalist, coined the now frequently used word ‘Unicorn’. Unicorns, as we all know now, are companies valued at more than $1 billion. Similarly, Decacorns & Hectocorns are sister terms of ‘Unicorn’.  Decacorns are companies having a valuation of more than $10 billion. Hectacorns are companies having a valuation of more than $100 billion. As of 2021, only two companies — ByteDance & SpaceX — are part of this elite club of Hectocorn companies.  ByteDance, the parent company of Tik Tok, was the first company to become a Hectocorn after it was valued...

‘The Great Mental Models Volume 1: General Thinking Concepts’ Book Summary

Charlie Munger, the lesser-known business partner of Warren Buffet, once said, "I believe in the discipline of mastering the best of what other people have figured out." The Great Mental Models project, authored by Shane Parrish of Farnam Street blog, is a homage to the aforementioned idea. A series of four books, aimed at distilling the most useful mental models from a wide variety of disciplines, should surely help anyone who reads it upgrade their thinking, and subsequently, decision-making capabilities. The first volume of the series The Great Mental Models introduces us to nine fundamental metal models, in a bid to help...

BYJU’s Business Model: How BYJU’s Makes Money

After BYJU's raised a $300 million funding round in October 2021, the Edtech startup was valued at an astronomical $18 billion, becoming the highest valued company in the Indian tech startup ecosystem. And not just that, BYJU's also holds the title of the most valuable Edtech startup in the world and the 15th highest valued startup in the whole wide world. With a net worth of Rs 24,300 crore, Byju Raveendran and his family have become richer than Rakesh Jhunjhunwala (India's Warren Buffet), Bharti Mittal (Founder of Airtel) & Anand Mahindra (Founder of Mahindra Group). If you're thinking these...

DuckDuckGo Business Model Case Study

When you hear the phrase ‘search engine’, what’s the first name that pops into your head? For most of us, the answer would be Google. And that's because for almost two decades now, Google has had more than 90% market share among search engines. Google’s market dominance is such that so many people haven’t used or even tried a different search engine. Even in 2008, the year in which Gabriel Weinberg launched DuckDuckGo, Google had around 90% percent market share? So why did he even bother building an alternative to a search giant like Google? Originally, he had no...

McDonald’s Business Model Case Study

McDonald's is ubiquitous. No matter which country or major city you go to, you are bound to find a McDonald's outlet. As of 2020, the company was operating 39,198 restaurants worldwide and held the title of 'The World's Largest Restaurant Company'. But what if, I told you, McDonald's is a real estate empire hiding under the guise of a fast-food chain?  In its 2020 Financial Report, the company reported 41 billion dollars worth of assets in property & equipment before accounting for depreciation, making it the 7th largest real estate company in the world even if we were to deduct the 3.5...