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Instacart Business Model Case Study

You want to watch a blockbuster at 3 am while the cable airs commercials, Netflix allows you to do that. You want a cab at your house without waiting for a cabbie to spot you, Uber allows you to do that. You want food delivered from a restaurant at the tap of a button, Doordash allows you to do that.  We are now living in a period where goods and services can be accessed instantly. However, until recently, grocery delivery was still a problem that no company had successfully. And this is where Instacart spotted an opportunity in 2012. Instacart is...

Zomato Business Model: How Zomato Makes Money

While Zomato was started as a simple restaurant listing directory in 2008, the company has come a long long way since then venturing into multiple business segments, making the business more diverse than a Zomato user interacting with the business would think it to be. In this blog, we will try to demystify Zomato’s business model. But before we do that, let's take a look at its founding story & how the company has evolved over the years to establish better context. Zomato Founding & Growth Story The only person who has always been involved in the operations of Zomato is the...

TikTok Business Model Case Study

TikTok changed the social landscape in more ways than one. Firstly, TikTok holds the record for being the fastest growing social media platform ever. Launched in 2016, the app attracted over 3 billion downloads and captured one-third of all social media users in a short span of fewer than four years. To put TikTok's growth into context, it took Facebook & Instagram almost a decade for the same. Secondly, TikTok is one of the rare top social media platforms to emerge out of China. Before it came into the picture, all major social media companies were born in the...

BYJU’s Business Model: How BYJU’s Makes Money

After BYJU's raised a $300 million funding round in October 2021, the Edtech startup was valued at an astronomical $18 billion, becoming the highest valued company in the Indian tech startup ecosystem. And not just that, BYJU's also holds the title of the most valuable Edtech startup in the world and the 15th highest valued startup in the whole wide world. With a net worth of Rs 24,300 crore, Byju Raveendran and his family have become richer than Rakesh Jhunjhunwala (India's Warren Buffet), Bharti Mittal (Founder of Airtel) & Anand Mahindra (Founder of Mahindra Group). If you're thinking these...

DuckDuckGo Business Model Case Study

When you hear the phrase ‘search engine’, what’s the first name that pops into your head? For most of us, the answer would be Google. And that's because for almost two decades now, Google has had more than 90% market share among search engines. Google’s market dominance is such that so many people haven’t used or even tried a different search engine. Even in 2008, the year in which Gabriel Weinberg launched DuckDuckGo, Google had around 90% percent market share? So why did he even bother building an alternative to a search giant like Google? Originally, he had no...

McDonald’s Business Model Case Study

McDonald's is ubiquitous. No matter which country or major city you go to, you are bound to find a McDonald's outlet. As of 2020, the company was operating 39,198 restaurants worldwide and held the title of 'The World's Largest Restaurant Company'. But what if, I told you, McDonald's is a real estate empire hiding under the guise of a fast-food chain?  In its 2020 Financial Report, the company reported 41 billion dollars worth of assets in property & equipment before accounting for depreciation, making it the 7th largest real estate company in the world even if we were to deduct the 3.5...

Zoom Business Model Case Study

When Eric Yuan, Zoom’s CEO, decided to go after the video conferencing market in 2011, the market was already flooded with incumbents like Microsoft-owned Skype, Google Hangouts & the then market leader Webex, owned by Cisco. Eric was serving as the VP of Engineering at Webex when he decided to venture out on his own. So why did he quit Webex, start Zoom & how did he turn Zoom into a leading video conferencing software, with almost 50% market share? There’s no denying the fact that the coronavirus propelled Zoom’s growth in a way nobody could have predicted, not even Eric himself, but...

Mailchimp Business Model Case Study

After Intuit announced it was acquiring Mailchimp for $12 billion in September 2021, the deal sent shockwaves across the tech industry. But Salesforce had just acquired Slack a few months ago, in Dec 2020, for $27.7 billion, so Mailchimp's acquisition was by no means the largest SaaS acquisition in recent history.  Mailchimp's acquisition still became the talk of tech town because it was the largest acquisition for a non-VC-funded bootstrapped SaaS company until date. What added more credence to Mailchimp's self-funded, anti-VC approach was that the business generated a revenue of $750 million in 2020 and has been profitable throughout its entire lifespan. Aaron Levie, CEO of Box,...

YouTube Business Model Case Study

In November 2006, almost two years after its founding in February 2005, Google acquired YouTube for a then-hefty price of $1.65 billion.  In the 2020 annual report, Google reported that YouTube generated $19.7 billion from advertisements alone in 2019 (Youtube generates revenue through other income streams as well, which we will discuss below), contributing 10.83% to Google’s total 2020 revenue.  Youtube has, undoubtedly, been one of the most remarkable acquisitions in the history of tech. It is the second most popular website in the world after Google. Source: Similar Web  But when it comes to engagement metrics like avg visit duration, pages per visit...

Signal Business Model Case Study

Before the age of technology, it was relatively easier to lead a life private. But as our lives become increasingly digital, maintaining personal privacy has become difficult and deserving of more time and thought than earlier. These days, technology giants like Google and Facebook track and store data about us to enable advertisers to target us with ads efficiently. And it's not just that. Data breaches and inappropriate data sharing have also become common. According to Wikipedia, a collection of 2.7 billion identity records were posted on the web for sale in 2019 alone, of which 774 million were unique...