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Google Business Model Case Study

If Google were a country, its 2019 revenue of $162 billion would make it the 60th largest economy in terms of GDP, surpassing 135 smaller countries, according to IMF data. Considering that Google had 118,899 full-time employees as of Dec 2019, its $162 billion revenue translates to a GDP per capita of $1.36 million. (You get GDP per capita by dividing a country's economic output by its population). In Q4 2019, the United States of America had a GDP per capita of $65.420. Comparing the GDP per capita of a country to the GDP per capita of a company is by no means an apple...

LinkedIn Business Model Case Study

In the early days of LinkedIn, Reid Hoffman did something he advises all startup founders to do; he went around and discussed the idea of LinkedIn with all the smart people in his network.  But when he shared the idea of LinkedIn in his network, 2/3 or more thought Reid was nuts.  And to be clear, Reid’s network included some of the most influential people in Silicon Valley at the time because before starting LinkedIn; Reid was the executive vice president of Paypal, meaning he was a member of what is popularly known as the Paypal mafia. Most of Reid’s smart friends...

Swiggy Business Model Case Study

India’s food delivery industry is a duopoly with Zomato & Swiggy controlling most of the market. This duopoly has not only been enriching its position in the food delivery segment but also looking to expand beyond the delivery segment. In one of our blogs on Zomato's business model, we discussed the three key pillars that drive Zomato’s revenue — Food Delivery, Dining Out & Sustainability, and the company’s visions to build new core segments in the future. In this blog, we will look at the different business segments Swiggy has launched since its founding in 2014 to develop a better understanding...

Instacart Business Model: How Instacart Makes Money

You want to watch a blockbuster at 3 am while the cable airs commercials, Netflix allows you to do that. You want a cab at your house without waiting for a cabbie to spot you, Uber allows you to do that. You want food delivered from a restaurant at the tap of a button, Doordash allows you to do that.  We are now living in a period where goods and services can be accessed instantly. However, until recently, grocery delivery was still a problem that no company had successfully. And this is where Instacart spotted an opportunity in 2012. Instacart is...

Zomato Business Model: How Zomato Makes Money

While Zomato was started as a simple restaurant listing directory in 2008, the company has come a long long way since then venturing into multiple business segments, making the business more diverse than a Zomato user interacting with the business would think it to be. In this blog, we will try to demystify Zomato’s business model. But before we do that, let's take a look at its founding story & how the company has evolved over the years to establish better context. Zomato Founding & Growth Story The only person who has always been involved in the operations of Zomato is the...

TikTok Business Model Case Study

TikTok changed the social landscape in more ways than one. Firstly, TikTok holds the record for being the fastest growing social media platform ever. Launched in 2016, the app attracted over 3 billion downloads and captured one-third of all social media users in a short span of fewer than four years. To put TikTok's growth into context, it took Facebook & Instagram almost a decade for the same. Secondly, TikTok is one of the rare top social media platforms to emerge out of China. Before it came into the picture, all major social media companies were born in the...

BYJU’s Business Model: How BYJU’s Makes Money

After BYJU's raised a $300 million funding round in October 2021, the Edtech startup was valued at an astronomical $18 billion, becoming the highest valued company in the Indian tech startup ecosystem. And not just that, BYJU's also holds the title of the most valuable Edtech startup in the world and the 15th highest valued startup in the whole wide world. With a net worth of Rs 24,300 crore, Byju Raveendran and his family have become richer than Rakesh Jhunjhunwala (India's Warren Buffet), Bharti Mittal (Founder of Airtel) & Anand Mahindra (Founder of Mahindra Group). If you're thinking these...

DuckDuckGo Business Model Case Study

When you hear the phrase ‘search engine’, what’s the first name that pops into your head? For most of us, the answer would be Google. And that's because for almost two decades now, Google has had more than 90% market share among search engines. Google’s market dominance is such that so many people haven’t used or even tried a different search engine. Even in 2008, the year in which Gabriel Weinberg launched DuckDuckGo, Google had around 90% percent market share? So why did he even bother building an alternative to a search giant like Google? Originally, he had no...

McDonald’s Business Model Case Study

McDonald's is ubiquitous. No matter which country or major city you go to, you are bound to find a McDonald's outlet. As of 2020, the company was operating 39,198 restaurants worldwide and held the title of 'The World's Largest Restaurant Company'. But what if, I told you, McDonald's is a real estate empire hiding under the guise of a fast-food chain?  In its 2020 Financial Report, the company reported 41 billion dollars worth of assets in property & equipment before accounting for depreciation, making it the 7th largest real estate company in the world even if we were to deduct the 3.5...

Zoom Business Model Case Study

When Eric Yuan, Zoom’s CEO, decided to go after the video conferencing market in 2011, the market was already flooded with incumbents like Microsoft-owned Skype, Google Hangouts & the then market leader Webex, owned by Cisco. Eric was serving as the VP of Engineering at Webex when he decided to venture out on his own. So why did he quit Webex, start Zoom & how did he turn Zoom into a leading video conferencing software, with almost 50% market share? There’s no denying the fact that the coronavirus propelled Zoom’s growth in a way nobody could have predicted, not even Eric himself, but...