HomeShark TankWhat Happened to Cool Wazoo After Shark Tank

What Happened to Cool Wazoo After Shark Tank

In Shark Tank Season Episode 8, Ginelle pitched a product called Cool Wazoo, seeking $65k in exchange for 25% of her company. After all the Sharks initially refused to invest, Lori agreed to give the desired sum in an unusual turn of events.

In this piece, I will run you through everything to know about Cool Wazoo — what exactly is Cool Wazoo, Cool Wazoo’s Shark Tank Pitch & Deal & Cool Wazoo’s update after Shark Tank.

What is Cool Wazoo?

Cool Wazoo is a multipurpose baby cover. The 5-in-1 baby pad functions as a heat shield for hot car seats and swings, a big diaper changing surface, a restaurant high chair cover, and a grocery cart cover. 

Ginelle Mills, a mother of three, got the idea for launching Cool Wazoo after a swing at the playground almost scorched her young daughter. On looking into it, Ginelle discovered that even on an 80-degree day, the swing’s surface could touch a temperature of 150 degrees, ultimately harming the baby’s skin. This finding led her to invent the Cool Wazoo, a pad that reflects heat to its source. 

But Ginelle wasn’t just satisfied with her pad just solving one problem. She wanted to make sure the pad solved multiple problems mentioned earlier so that mommies would also have to carry less stuff. So, not only does Cool Wazoo serve numerous purposes, but it also fits easily in a purse or a diaper bag when folded up. Cool Wazoo also can act as a germ barrier for changing diapers in public. 

Cool Wazoo Shark Tank Pitch

During her Shark Tank appearance, Ginelle asked for $65K in exchange for 25% of her company. After sharing how she got the idea for Cool Wazoo, she explained how Cool Wazoo works. 

If the Sharks play ball, their investment will be used by Ginelle to buy inventory. However, they seem disinterested when she informs Sharks that she has already sunk $96k. Robert doesn’t seem keen to be a part of the Cool Wazoo story, so he says he’s out. Mr. Wonderful is too perplexed to understand what problem the product solves, so he is out too. Mark isn’t interested in funding Ginelle’s business education, so he bows out as well. Daymond thinks he can’t bring any value to the table, so he also passes the opportunity. Lori is fond of Ginelle but isn’t sure about investing, so she refuses to invest.

Because none of the Sharks show interest in investing, Ginelle is reduced to tears. Ginelle gets candid and shares how much she sacrificed to get this business up and running. Sympathizing with her second emotional pitch, Lori agrees to invest $65k in exchange for 25%. The two women shared a warm embrace, and Lori consoled Ginelle by saying they would find a way to make the business work. 

What Happened to Cool Wazoo After Shark Tank (Cool Wazoo Shark Tank Update)

For some reason, the deal with Lori never closed. After her Shark Tank appearance, Ginelle continued to sell on the Cool Wazoo website, which was redesigned as a Shopify e-commerce store.  

In Sep 2015, the Cool Wazoo products were licensed to kids2, which sells under the name ‘Comfort and Harmony’ in Babies R Us Stores. Today, Cool Wazoo products are available on its website and Amazon.

Ginelle also launched two new products, Box Partie & Blew Bubble, other than Cool Wazoo. 

Summary
What Happened to Cool Wazoo After Shark Tank
Article Name
What Happened to Cool Wazoo After Shark Tank
Description
In Sep 2015, the Cool Wazoo products were licensed to kids2, which sells under the name ‘Comfort and Harmony’ in Babies R Us Stores. Today, Cool Wazoo products are available on its website and Amazon.
Author
Publisher Name
WhatIsTheBusinessModelOf
Publisher Logo

Hey 👋

I'm a digital marketer working 5 days a week as a salaried employee & writing business blogs on weekends.

My goal is to turn this blog into a full-time gig. But for that to happen, I need it to generate as much revenue as my salary to protect the downside.

To be transparent, I currently make money with ads, but it isn't enough to transition to working full-time.

Why do I want to work full-time on the blog if I can carry on writing on the weekends?
Two reasons:

  • My blog gets more than 20000 monthly visitors, most of them through search. The only bottleneck to growth is the amount of time I'm able to dedicate to the project, so working full-time will help me scale and turn it into my primary income source.
  • Working on projects of my own opens the door to unlimited personal and financial growth.

If you've found value from reading my content, feel free to support my dream in even the smallest way you can.



Muaaz Qadri
A Proud Computer Engineer turned Digital Marketer
Summary
What Happened to Cool Wazoo After Shark Tank
Article Name
What Happened to Cool Wazoo After Shark Tank
Description
In Sep 2015, the Cool Wazoo products were licensed to kids2, which sells under the name ‘Comfort and Harmony’ in Babies R Us Stores. Today, Cool Wazoo products are available on its website and Amazon.
Author
Publisher Name
WhatIsTheBusinessModelOf
Publisher Logo